Mercedes-Benz Group AG is the latest automotive group to move into the metaverse as part of its expanding business strategy.
The company recently filed several applications related to the metaverse and NFT-related trademarks with the United States Patent and Trademark Office (USPTO). These include “Mercedes Benz,” “Mercedes,” “S-Class,” “G-Class,” and “Maybach.”
This filing describes individual NFTs (digital representations of physical collectibles like carpets and mats), NFT collections, NFT marketplaces, and the ability to enable crypto trading.
A filing for its “S-Class” trademark mentioned the possibility of “audio recordings, video recordings, image files, music, and multimedia files featuring artwork, text, audio, or images of collectible items authenticated by NFTs.”
These NFTs, which feature digital art or represent collectibles, will be used in Mercedes’ online virtual world.
The vehicle maker has already begun experimenting with blockchain technology to ensure validated contract documentation among its supply chain partners.
